Market Research

Well-Planned Marketing Strategies

Market research is the process of Sakshay International which is done a continual basis between the Importer, Exporter and Business Partners.
This process helps Sakshay International to serve its clients with more efficiency.
Sakshay International identifies and defines marketing opportunities as well as problems and also takes necessary actions.
This unique procedure involves systematic gathering, recording, and a thorough analysis of qualitative and quantitative data about issues relating to products and services. The goal of marketing research is to identify and assess how we can adopt the changes in our system for the greater benefit of our clients and business partners. Marketing research is often partitioned into two sets of categorical pairs, either by target market:

Handicrafts Industry is very vast and within itself it encompasses an immense range products, local craftsmanship and materials. It is no longer possible to look at traditional artisan communities and their products in isolation from global marketing trends and competition. In many cases, artisans are out of touch with markets on those ends and this presents a graver challenge to those seeking to export their products. This is where Sakshay International gets in the picture and we try to find such artisans and help them to showcase their art globally. Even the response of consumers to handicrafts is unpredictable but this research helps us to source right product for the right customer at the right price. Handicraft production is a major form of employment in many developing countries and can be seen as a significant part of the export economy. The All India Handicrafts Board assisted the state governments in setting up their Design and Technical centers in Uttar Pradesh, Bihar, Kashmir, Rajasthan, Punjab, Andhra Pradesh, Tamil Nadu, Kerala, Himachal Pradesh, Madhya Pradesh, Gujarat, Orissa, Manipur, Tripura, Haryana, West Bengal and Goa. In these centers, craftsmen and the artists jointly work out new designs and produce mesmerizing items in selected crafts. These artists strive to amalgamate the traditional finesse with the modern charm.

The handicraft items are carefully made by artisans along with modern artists and hence our products have the ethnic value and can be put to modern day use. Our designers keep in mind the changing needs of the consumers, especially in the foreign markets and that is reflected in our products.

Research Methodology

Researches of Sakshay International are based on the data collected by a professional team that spends its times with exporters, buyers and business partners. As per their discussion and experience with different parties they are able to provide finer details and fulfill customer needs in a better manner. Our other sources of research are various journals, books internet, some of the governmental data etc. We also carefully go through various documents such as books, newsletters, reports, magazines, journals, newspaper, internet, and even existing literature to understand the marketing strategies in handicraft business.

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